Meta Business Partner

Maximize ROAS &
Ad Tracking Precision.

Transform your ad performance with server-side accuracy. Bypass blocks with Conversion API (CAPI), sync catalogs automatically, and visualize lost data with transparent diagnostics.

Start Tracking View Demo Store
pixel.facebook.com

Purchase ROAS

4.5x

↑ 25% vs last month

Match Quality

9.2/10

Purchase
Server (CAPI)
AddToCart
Server (CAPI)
ViewContent
Browser

Unlock Insights

Why Merchants Choose Ego Facebook Pixel

Capture more conversions, validate signals in real-time, and optimize spend with clear attribution.

Standard Browser-only Pixel 70%
With Ego Server-Side CAPI 100%
Smart Deduplication 100%

Recovered Events

+30%

via CAPI

1. Capture Every Sale

Stop losing conversion data.

  • Server-Side Tracking: Bypass iOS 14+ and ad blocker limits.
  • Event Deduplication: No more duplicate counts in reporting.
  • First-Party Support: Reliable attribution from your own domain.

Pixel Health

Event Match Quality
9.2 /10

Better signals = stronger optimization.

err
CAPI Coverage 78%
Deduplication Rate 96%

Event Delivery

OK

Browser

1,284

Server

1,110

Merged

1,362

ROAS

4.8x

this week

2. Optimize Ad Spend

Spend smarter with clear attribution.

  • Real Attribution - See exactly where revenue comes from.
  • Accurate Audiences - Build better lookalike audience data.
  • Less Duplication - Verify data quality instantly.
Funnel Insights
ViewContent 100%
AddToCart 43%
InitiateCheckout 26%
Purchase 18%

Live Diagnostics

Realtime
Purchase • server 200
AddToCart • server 200
ViewContent • browser OK

Catalog Sync

Live

Variants, prices updated

3. Scale With Confidence

Scale without guessing.

  • Auto-Sync Catalog - Real-time Meta Catalog feeds.
  • Funnel Insights - Find drop-offs and optimize each step.
  • 1-Click Setup - Go live in under 5 minutes.

Features

Core Features

Everything you need for server-side tracking and clear attribution.

Conversion API (CAPI)

Bypass ad blockers and recover lost data by sending events directly from your server.

err

Server Event Success Rate

Purchase SERVER
last 60s 92% delivered

Smart Deduplication

Merge browser and server events using event_id to prevent double-counting.

err

Dedup Summary

Browser

1,284

Server

1,110

Merged

1,362

Dedup rate 96%

Live Diagnostics

Inspect real-time payloads and confirm events are sent correctly to Meta

Payload Preview

event_name: Purchase

action_source: website

event_time: now

event_id: evt_9f2a…

dedupe: matched

Funnel Visualization

Identify where customers drop off and which step needs fixes.

err

Drop-off

ViewContent 100%
AddToCart 43%
InitiateCheckout 26%
Purchase 18%
Install Now Book a Consultation

Additional Features

err

Multi-Pixel Management

Manage unlimited pixels. Assign pixels to collections or niches within one store.

err

Auto-Sync Catalog

Sync products, variants, and prices instantly for Dynamic Ads.

err

Custom Events

Track behaviors beyond standard events to map your exact funnel.

err

UTM Attribution

Track revenue source by campaign and ad set on a real-time dashboard.

Benefits for Your Brand

  • Maximize Ad Revenue

    Improve ROAS by capturing 100% of conversion data.

  • Eliminate Data Loss

    Bypass ad blockers with server-side tracking that never gets blocked.

  • Trust Your Data

    See real-time diagnostics so you know tracking is accurate.

Benefits for Your Customers

  • See Relevant Ads

    Better data means personalized ad experiences for customers.

  • Seamless Shopping

    No intrusive pop-ups or survey interruptions.

  • Less Ad Fatigue

    Reduced frequency capping for a smoother browsing experience.