3 Shopify Push Notification Examples for Product Launches

3 Shopify Push Notification Examples for Your Next Product Launch

A useful product launch push notification tells customers what is new, gives them a reason to care, and opens a relevant page. The three Shopify push notification examples below cover a launch announcement, a product detail, and a reminder tied to a genuine deadline.

These examples are for customers who have installed your shopping app and enabled push notifications. Treat them as message options, rather than a sequence you must send to everyone.

1. Announce that the product is available

Start with a clear announcement. Customers should understand what has launched without having to open the app to decode a vague teaser.

Title: Meet your new daily serum

Message: Our Daily Dew Serum is here. Explore the formula and find your new routine.

This fictional skincare example names the product and gives shoppers a simple next step. Adapt the wording to your own product and brand voice.

Where it should lead: The product page, or a launch collection if you are introducing several products. Check that the destination is available and that customers can complete their purchase before sending.

2. Highlight a specific product detail

A follow-up message should offer a fresh reason to explore. Choose a detail that helps customers assess the product, such as its material, size, texture, or intended use.

Title: Prefer a lighter skincare routine?

Message: Discover the lightweight texture of Daily Dew Serum and see how it fits into your routine.

Only use descriptions supported by your actual product information. Avoid adding performance claims or customer results that you cannot substantiate.

Where it should lead: A product page or relevant content that explains the highlighted detail. The destination should answer the question raised by the notification.

3. Send a reminder when there is a real deadline

A reminder is useful when it helps customers act before a genuine offer ends. State the deadline clearly and include the time zone when customers shop across regions.

Title: Launch offer ends tonight

Message: The Daily Dew launch offer ends at 11:59 p.m. ET. Explore the details before it closes.

If your launch has no limited-time offer, skip this angle. You can share another useful product detail instead, or decide that another notification is unnecessary.

Where it should lead: A page that displays the offer and its conditions. Make sure the promotion remains valid when the message is delivered.

What to check before sending

• Audience: Is this launch relevant to the customers receiving the message?

• Permissions: Have recipients enabled app push notifications?

• Timing: Does the delivery time make sense for their location and your previous messages?

• Destination: Does the notification open the intended page?

• Display: Have you previewed the title and message on devices to check for truncation?

• Accuracy: Are product details, availability, and offer deadlines correct?

Put these examples into practice with Ego Mobile App Builder

Ego Mobile App Builder helps Shopify merchants create native iOS and Android shopping apps with a drag-and-drop editor. Its push notification features provide a way to bring app users back to relevant products and campaigns.

Choose the message that fits your launch, confirm the notification and audience controls available in your plan, and test the customer journey before sending. Start with a clear announcement, then use engagement and purchase data available in your reporting to decide whether a follow-up would be useful.