Ego
egohub

Legal

Privacy Policy

Last updated:

1. Introduction

At Ego (“us”, “we”, “our” or the “Company”), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard information related to individuals.

For the purposes of this Policy, “Personal Data” means any information that, on its own or combined with other details, can identify an individual.

We comply with leading global privacy regulations, including:

  • Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws
  • The EU's General Data Protection Regulation (GDPR)
  • Brazil's General Data Protection Law (LGPD)
  • California's Consumer Privacy Act (CCPA) and CalOPPA

Scope

This Policy applies to Ego websites, domains, and applications.

It does not apply to third-party applications, websites, services, or platforms accessed via links from our services. Those third parties operate independently and have their own privacy practices. We are not responsible for the actions, content, or privacy policies of such sites.

Processing Activities

This Privacy Policy applies when you:

  • Use our application and services as an authorized user
  • Visit any Ego websites linking to this Policy
  • Receive communications from us (emails, calls, newsletters, or texts)

2. Personal Data We Collect

Data You Provide

When you install, subscribe, or purchase through Ego, we may collect:

  • Account information: Name, email address, and password
  • Payment details: Billing address, phone number, and payment method (credit/debit card or equivalent)

If you provide us with data relating to another individual, you confirm that you have the authority to do so and that it may be processed under this Privacy Policy.

Device & Usage Data

When you visit Ego websites, we may automatically collect data through cookies or similar technologies, including:

  • Personal information: Name, email, store admin URL, phone number
  • Usage data: Pages visited, account access times, device/browser details, IP address
  • Order information: Details to match transactions and app activity with your Shopify orders

Data from Third Parties

  • Shopify or other platforms where Ego is installed
  • Partners and service providers assisting us in delivering services

Third-party data is handled under their own privacy policies. For unresolved concerns, you may contact our Data Protection Officer.

3. Purpose & Legal Basis of Processing

We process your personal data for the following purposes:

  • Delivering Services: Operating our apps, fulfilling orders, and managing merchant and customer accounts
  • Security: Verifying identity, preventing fraud, and monitoring security risks
  • Improvement: Debugging, maintaining, and enhancing our application and features
  • Support: Providing technical and customer assistance
  • Marketing: Sending updates, promotions, and event information (with your consent)

Processing may be based on:

  • Performance of our contract with you
  • Our legitimate business interests (e.g., fraud prevention, product improvement)
  • Your explicit consent, where required
  • Legal obligations

4. Cookie Policy

What are cookies?

Cookies are small files stored on your device that allow websites to recognize your browser and remember preferences.

How we use cookies

  • Strictly necessary cookies (to run our services)
  • Preference cookies (to remember settings and preferences)
  • Personalization cookies (to tailor content and offers)
  • Analytics cookies (to understand usage and improve services)
  • Marketing cookies (to deliver relevant advertising)

You can manage or disable cookies via your browser settings, but some features may not function properly without them.

5. Data Retention & Deletion

We retain your data only as long as necessary to provide services and comply with legal obligations. Once no longer needed, data will be securely deleted or anonymized.

6. Children's Privacy

We do not knowingly collect data from children under 16 years old. If we become aware of such data, we will promptly delete it.

7. Your Rights

Depending on your jurisdiction, you may have rights under laws such as GDPR, CCPA, LGPD, or PIPEDA, including:

  • Access: Request a copy of your personal data
  • Rectification: Correct incomplete or inaccurate data
  • Erasure: Request deletion of your data (“right to be forgotten”)
  • Restriction: Limit how we process your data
  • Portability: Receive data in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Non-discrimination: You will not be denied service for exercising your privacy rights
  • Withdraw consent: You may revoke consent at any time (e.g., unsubscribe from marketing emails)

To exercise these rights, please contact us (see Section 10). We may request proof of identity for security purposes.

8. Changes to this Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on our website, and continued use of our services indicates acceptance of the changes.

9. Complaints

If you are dissatisfied with how we process your data, please contact us first. If unresolved, you may also file a complaint with your local data protection authority.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

help@egohub.co