Pricing & Billing Policy

This Pricing & Billing Policy applies to merchants who install and use Ego Mobile App Builder through the Shopify platform. By subscribing to or using Ego Mobile App Builder, you agree to the pricing and billing terms described below.

For purposes of this Policy, “Ego,” “we,” “us,” or “our” refers to the provider of Ego Mobile App Builder, and “Merchant,” “you,” or “your” refers to the Shopify merchant using the app.

1. Plans and Pricing

Ego Mobile App Builder currently offers the following subscription plans:

The following applies to all Ego Mobile App Builder subscription plans, except where Ego expressly states otherwise:

• Prices are displayed in USD.
• Paid subscription fees are charged on a recurring basis.
• Features, services, and usage limits vary by plan.
• The latest plan details are available on the Ego Mobile App Builder pricing page.

Certain features may be visible within Ego Mobile App Builder but require a higher subscription plan before they can be activated, published, or used in your mobile app.

Ego may also offer custom pricing or commercial arrangements to eligible Enterprise merchants.

2. Shopify Billing

Paid subscriptions to Ego Mobile App Builder are processed through Shopify App Billing. Before a paid subscription begins, you will be asked to review and approve the applicable subscription charge through Shopify. Subscription charges will appear on your Shopify bill according to Shopify's billing process.

Your Ego Mobile App Builder billing cycle may differ from your Shopify subscription billing cycle. As a result, an Ego Mobile App Builder charge may appear on a Shopify invoice after the corresponding app subscription period has already started.

Applicable taxes, currency conversion, payment processing, and invoice timing may be determined or processed by Shopify according to your Shopify account and billing location.

Ego does not directly control Shopify's payment authorization, invoice schedule, tax processing, or payment collection.

3. Free Trial

Eligible merchants may receive a free trial when subscribing to an Ego Mobile App Builder paid plan. The applicable trial duration, subscription price, and billing terms will be displayed before you approve the subscription through Shopify.

During the trial, you may access the features included in the applicable trial plan, subject to the relevant plan limits.

When the trial ends, the subscription will continue according to the billing terms approved through Shopify unless the subscription is canceled in accordance with the applicable Shopify billing process.

Reinstalling Ego Mobile App Builder, changing plans, or creating a new subscription does not guarantee eligibility for another free trial.

4. App Submission

Ego Mobile App Builder may provide tools or services to assist you in preparing and submitting your mobile application to platforms such as the Apple App Store and Google Play.

Ego shall use commercially reasonable efforts to assist you in preparing your mobile app for submission and in addressing review feedback raised by the applicable platform, provided that you supply the information, materials, and access reasonably required to do so.

Approval, review, publication, suspension, and removal decisions are made independently by Apple, Google, and other applicable platforms and are outside Ego's control. Accordingly, Ego does not guarantee:

• A specific review duration.
• A specific publication date.
• Continued availability of your app on an app store platform.
• A particular ranking or position within an app store.

In particular, Ego is not responsible where a submission is delayed, rejected, suspended, or removed as a result of:

• Your store content, products, business model, or compliance status.
• Your developer account status, credentials, or agreements with the applicable platform.
• Information, materials, assets, or actions required from you that are not provided.
• Changes to platform policies, guidelines, or review practices.

Ego may provide an adjustment or other accommodation in individual circumstances at its discretion.

5. Plan Changes and Their Effect on Your Published Mobile App

Your active Ego Mobile App Builder subscription determines which features, services, components, integrations, and usage limits are available both within the Ego platform and in your published mobile app. When your subscription changes, the capabilities available in your published mobile app may change accordingly.

5.1 Upgrading Your Plan

You may upgrade to a higher plan where available. When upgrading:

• You may be required to approve updated subscription terms through Shopify.
• Newly available features and higher limits will become available according to the selected plan.
• Any applicable billing adjustment will be handled through Shopify's supported billing mechanism.

Before confirming an upgrade, Ego will display the applicable new plan and price.

5.2 Downgrading to a Lower Paid Plan

You may downgrade to a lower paid plan where available. Before confirming the downgrade, Ego may display the features, services, or limits that will be affected.

A plan change takes effect immediately once you confirm it. From that point, your account and your published mobile app are subject to the features, services, and limits of the new plan, regardless of how much time remains in your current billing period. Any applicable billing adjustment is handled in accordance with Shopify's applicable billing rules.

Once the downgrade becomes effective:

• Your account will be subject to the limits of the new plan.
• Features not included in the new plan may become unavailable.
• Features, components, integrations, or functionality used in your published mobile app that exceed the new plan's limits may be disabled, hidden, restricted, or otherwise stop functioning.
• Existing configurations may remain stored in Ego even when the corresponding feature is no longer active or editable.

For example, if a feature used by your published app is available on Scale but not on Growth, downgrading from Scale to Growth may cause that feature to become unavailable in the published app once the downgrade takes effect.

Upgrading again to an eligible plan may restore access to retained configurations, subject to the feature's current availability and requirements.

Downgrading does not automatically entitle you to a refund for the unused portion of a previously paid subscription period.

5.3 Downgrading to the Free Plan

The Free plan is intended for building, configuring, and evaluating Ego Mobile App Builder and does not support operation of a previously published production mobile app.

If your subscription is downgraded from a paid plan to the Free plan:

• Your published mobile app will be deactivated and will no longer be usable through Ego Mobile App Builder services.
• Paid services and functionality required to operate the published mobile app will be suspended.
• Your app configuration and related Ego Mobile App Builder data will remain stored in the Ego system while Ego Mobile App Builder remains installed on your Shopify store, subject to our applicable data retention and privacy policies.
• Your existing design and configuration do not need to be recreated solely because of the downgrade.

To reactivate the published mobile app, you can subscribe again to an eligible paid plan. Once the new paid subscription is successfully activated through Shopify, Ego may restore the retained app configuration and reactivate the mobile app services supported by the selected plan. Features that require a higher plan than the newly selected subscription will remain subject to the limits of that plan.

When deactivated, your published mobile app no longer loads content from or connects to Ego services, and may display a notice to users instead of your store content.

App listing responsibility. Downgrading to the Free plan does not automatically remove your mobile app listing from the Apple App Store, Google Play, or any other platform. Your app listing may remain publicly available after your mobile app has been deactivated.

You remain responsible for your mobile app listing, for its content, and for the experience of your app's end users. Ego is not responsible for the availability, removal, or continued display of any app listing, or for any consequence arising from a deactivated mobile app remaining accessible to end users. Deactivation under this Policy is subject to the limitation of liability provisions of the Ego Terms of Service.

5.4 Feature Limits in the Published Mobile App

Plan limits apply not only to the Ego Mobile App Builder admin but also to functionality delivered through the published mobile app. If a subscription change causes a feature to fall outside the active plan, Ego may automatically:

• Disable the feature.
• Hide the applicable component or content.
• Stop the related automation.
• Suspend an integration.
• Restrict access to the feature.
• Apply the usage limit of the new plan.

Ego may communicate material feature changes before a downgrade is confirmed. Configuration data for restricted features may remain stored so that the feature can be restored if you later subscribe to a plan that supports it.

6. Uninstallation and Data Retention

Uninstalling Ego Mobile App Builder is different from downgrading to the Free plan.

6.1 Effect on Your Published Mobile App

If Ego Mobile App Builder is uninstalled from your Shopify store:

• Your published mobile app will be deactivated and will no longer be supported by Ego Mobile App Builder services.
• Features, integrations, synchronization, and other services that depend on Ego Mobile App Builder may stop functioning.
• Future recurring app billing will stop according to Shopify's applicable billing rules.

App listing responsibility. Uninstalling Ego Mobile App Builder does not automatically remove your mobile app listing from the Apple App Store, Google Play, or any other platform. Your app listing may remain publicly available after your mobile app has been deactivated.

You remain responsible for your mobile app listing, for its content, and for the experience of your app's end users. Ego is not responsible for the availability, removal, or continued display of any app listing, or for any consequence arising from a deactivated mobile app remaining accessible to end users.

6.2 Data Retention After Uninstallation

Ego complies with and processes store data deletion in accordance with Shopify's applicable data retention and privacy requirements. Ego does not guarantee that any data is retained, remains recoverable, or can be restored, whether before or after the applicable retention period.

If you intend to continue using your existing Ego Mobile App Builder configuration in the future, you should downgrade to the Free plan and keep Ego Mobile App Builder installed on your Shopify store, rather than uninstalling the app. Uninstalling the app triggers the applicable data deletion process.

6.3 Reinstalling After Uninstallation

Reinstalling Ego Mobile App Builder does not guarantee that any previous configuration, design, settings, or integrations will be available. You may need to configure Ego Mobile App Builder again. Reinstalling the app does not restore:

• A previous paid subscription.
• An expired trial.
• Previous promotional pricing.
• Previous discounts.
• Custom commercial offers.
• Customized or custom-developed features.

A new subscription may need to be selected and approved through Shopify.

7. Failed Payment

If a subscription charge is not successfully processed, Shopify may retry the charge according to its own billing rules.

Ego may, at its discretion, continue to provide access to paid services while an unpaid charge remains outstanding. Continued access is not guaranteed, may vary between accounts, and does not create an entitlement to the same treatment in any other case.

If no active paid subscription is in place, your account will return to the Free plan and Section 5.3 will apply, including deactivation of your published mobile app.

If your Shopify store is frozen, suspended, or closed, Ego services that depend on your Shopify store may become unavailable.

8. Cancellation and Charges After Uninstallation

Uninstalling Ego Mobile App Builder stops future recurring app billing according to Shopify's applicable billing rules. However, uninstalling the app does not necessarily cancel or remove charges that have already been incurred or generated for an existing billing period. As a result, an Ego Mobile App Builder charge may still appear on a Shopify invoice after the app has been uninstalled.

Cancellation or uninstallation does not automatically entitle you to a refund for:

• A current billing period.
• A previously completed billing period.
• Services already provided.
• Unused time remaining within a paid subscription period.

Any billing adjustment remains subject to Ego's refund policy and Shopify's available billing mechanisms.

9. Suspension and Termination by Ego

Ego may suspend or terminate your access to Ego Mobile App Builder, in whole or in part, including deactivating your published mobile app, where:

• a subscription charge remains unpaid, is reversed, or is disputed;
• you breach the Ego Terms of Service or this Policy;
• your use of the service, or the content or behaviour of your mobile app, creates a legal, security, operational, or platform-compliance risk to Ego, Shopify, or another party;
• Ego is required to do so by applicable law, by Shopify, or by another applicable platform.

Where reasonably practicable, Ego may provide notice before suspending your access. Suspension or termination under this Section does not entitle you to a refund.

10. Refunds

Ego Mobile App Builder subscription fees are non-refundable. If you believe you have been charged incorrectly, please contact Ego Support and provide your Shopify store information and relevant billing details.

Ego may, at its discretion, provide a promotional adjustment or a refund. Any such adjustment is reviewed on a case-by-case basis, is subject to Shopify's available billing mechanisms, and does not create an entitlement to the same or similar adjustment in any other case.

Ego cannot guarantee the cancellation of a charge that has already been generated, invoiced, or processed by Shopify, and is not responsible for taxes, platform-related charges, processing amounts, or other charges that Shopify does not refund.

Refund and billing adjustment requests relating to Ego Mobile App Builder should be submitted to Ego rather than Shopify because Ego is the provider of Ego Mobile App Builder.

11. Promotions and Custom Offers

Ego may offer promotional or customized pricing, including:

• Percentage discounts.
• Free subscription periods.
• Migration offers.
• Win-back offers.
• Partner offers.
• Introductory promotions.
• Custom Enterprise pricing.

Eligibility, duration, and applicable terms may vary by offer. Unless otherwise stated:

• An offer applies only to the eligible Shopify store receiving it.
• Promotional offers have a limited duration.
• Promotions may not be combined.
• Promotional pricing does not permanently change the standard subscription price.

When a temporary promotion ends, the subscription may return to the applicable standard price presented as part of the promotional offer or subsequent Shopify subscription approval. Canceling or uninstalling the app may cause a promotional offer to end. Reinstalling or resubscribing does not automatically restore a previous promotion.

12. Changes to Pricing and Plans

Ego Mobile App Builder continues to develop over time, and its pricing, plans, and included features may be updated as the product evolves. This may include changes to subscription prices, plan structure, included features, usage limits, add-ons, or other commercial terms.

Ego will notify you before a change to your subscription price or plan takes effect. Notice may be provided within Ego Mobile App Builder, by email, or through the Shopify subscription approval process. Changes will not retroactively alter subscription fees for a billing period that has already been completed.

Ego may also add, improve, modify, replace, or discontinue individual product features, subject to applicable contractual and legal requirements.

13. Billing Issues and Support

If you believe there is an issue with your Ego Mobile App Builder subscription or charge, please contact Ego Support as soon as reasonably possible. You may be asked to provide:

• Your Shopify store URL.
• The charge amount.
• The charge date.
• Relevant Shopify billing or invoice information.
• The date the app was uninstalled or subscription changed, if applicable.
• A description of the billing issue.

Ego will review the available subscription and billing information before determining whether an adjustment is appropriate. Shopify remains responsible for its own payment processing, invoice generation, tax processing, and other Shopify-managed billing operations.

14. Relationship With Other Terms

This Pricing & Billing Policy forms part of the terms governing your use of Ego Mobile App Builder. If a separate Enterprise agreement, order form, or other written commercial agreement between you and Ego contains different pricing or billing terms, the terms of that agreement will apply to the matters specifically covered by it.

Where there is a conflict between this Pricing & Billing Policy and the Ego Terms of Service, this Pricing & Billing Policy takes precedence with respect to pricing and billing matters.

15. Contact

Questions about your Ego Mobile App Builder subscription, billing, refunds, or pricing should be directed to Ego Support through the official support channels provided within Ego Mobile App Builder or on the Ego website.

You can also reach us through our Contact page.

For billing questions relating to your overall Shopify invoice, Shopify payment method, Shopify taxes, or Shopify account billing, you may also need to contact Shopify Support.