AOV Growth

Average Order Value Growth

Bundles, upsells, cross-sells, and gift-with-purchase programs that meaningfully lift your average order value without hurting conversion rate.

3 articles

Featured in AOV Growth

How Free Gifts with Purchase Can Lift AOV by 20% or More

Adding a strategic free gift threshold is one of the easiest levers to pull for immediate AOV improvement. Here is how to set it up correctly.

Sarah Kim·6 min

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Average Order Value Growth

Shopify Cart Drawer Upsell: 5 Ways to Increase AOV

Use a Shopify cart drawer upsell to increase AOV with product recommendations, reward bars, add-ons, free gifts, and urgency—without constant discounts.

Ego Growth Team·5 min

Average Order Value Growth

Product Bundling Strategies That Actually Increase Shopify Revenue

Not all bundles are created equal. The difference between a bundle that boosts AOV and one that confuses customers comes down to structure and positioning.

Sarah Kim·7 min