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Subscriptions

Build recurring revenue with Shopify subscriptions

Sell subscribe and save offers, manage recurring orders, and give customers a simple subscription management experience.

Start Selling Subscriptions See Setup Guide

Key Results

3–5×

Higher LTV vs one-time buyers

60%+

Subscriber retention at 6 months

Self-service

Customer portal included

What You'll Fix

Revenue depends too heavily on one-time purchases
Repeat purchase rates are inconsistent
Customers need easy subscription management

What is Subscriptions?

Ego Subscriptions lets Shopify merchants create subscribe and save offers, manage recurring orders, and give customers a branded self-service portal — all integrated with Shopify Payments and customer accounts.

Key Outcomes

Generate predictable recurring revenue
Improve customer lifetime value
Reduce manual subscription management overhead
Create flexible subscribe and save offers

On This Page

The Problem

What Subscriptions solves.

Revenue depends too heavily on one-time purchases

Repeat purchase rates are inconsistent

Customers need easy subscription management

Subscription setup requires complex custom development

Features

Everything included in Subscriptions.

Subscriptions

Recurring Orders

Recurring orders are automatically generated by the subscriptions app on the customer's chosen schedule, charging their saved payment method and fulfilling orders through Shopify — reducing manual work and improving the subscriber experience.

Once a subscription is created, orders are generated automatically on the scheduled date, charged through Shopify Payments, and fulfilled through your existing Shopify fulfillment setup.

Benefits

Fully automated order generation and billing
Shopify Payments and Shop Pay integration
Failed payment retry logic
Order skip and pause support for customers
Merchant dashboard for upcoming orders

How It Works

01
Customer subscribes on your store
02
Ego schedules the first and all subsequent orders
03
On billing date, Ego charges the saved payment method
04
A Shopify order is created and fulfilled normally
05
Customer receives shipping confirmation as usual

Use Cases

Replenishment products where customers run out on a schedule
Subscription boxes with monthly curation
Software or service renewals billed monthly

Subscriptions

Customer Subscription Portal

A customer subscription portal lets subscribers manage their own subscriptions — skipping orders, changing frequency, swapping products, updating payment details, and pausing or cancelling — without contacting customer support.

Ego includes a branded self-service portal where subscribers can manage every aspect of their subscription. Fewer support emails, happier customers, and lower churn.

Benefits

Order skip, pause, and cancel controls
Subscription frequency change
Product swap within the same subscription
Payment method update
Delivery address change
Next order date edit

How It Works

01
Portal is available via a link in the customer account or email
02
Customers log in with their Shopify account
03
All active subscriptions are displayed
04
Customers manage subscriptions from the portal
05
Changes sync instantly with the subscription backend

Use Cases

Any subscription business wanting to reduce support volume
Brands with a high rate of subscription cancellations from friction
Stores with international subscribers in different time zones

Subscriptions

Subscription Analytics

Subscription analytics shows merchants key metrics including monthly recurring revenue, subscriber growth, churn rate, average subscriber lifetime value, and upcoming renewal revenue.

The Ego subscription analytics dashboard gives merchants a clear view of their recurring revenue business — MRR, subscriber count, churn, LTV, and upcoming billing forecasts.

Benefits

Monthly recurring revenue (MRR) tracking
Subscriber acquisition and churn trends
Average subscriber lifetime value (LTV)
Upcoming renewal revenue forecast
Product-level subscription performance

How It Works

01
Analytics dashboard available from the Ego app home
02
Data updates in real time as subscriptions are created or cancelled
03
Filter by product, date range, or subscription status
04
Export reports for finance and marketing teams

Use Cases

DTC brands tracking MRR growth month over month
Teams doing cohort analysis on subscriber retention
Finance teams forecasting subscription revenue

Setup

Live in minutes. No developer required.

Subscriptions installs directly from the Shopify App Store. Follow the guided setup wizard to go live in minutes.

Browse documentation

Install Ego Subscriptions

Install from the Shopify App Store. Shopify Payments must be active in your store.

Create your first subscription plan

Go to Plans and create a plan with your chosen frequency, discount, and eligible products.

Apply the subscription widget

The app adds a subscribe vs one-time toggle to your product pages. Customize the widget in the theme editor.

Configure the customer portal

Set which self-service actions subscribers can perform (skip, pause, cancel, swap, update payment).

Set up email notifications

Configure upcoming order reminders, payment failure emails, and cancellation confirmation messages.

Test and go live

Create a test subscription using a Shopify test payment to verify the full order flow before going live.

Comparison

How Subscriptions compares.

Ego Subscriptions vs Recharge

Feature	Ego Subscriptions	Recharge
Subscribe-and-save widget
Customer self-service portal
Flexible billing intervals
Subscription analytics
Pause and skip
Product swap
Dunning management
Shopify Payments native
Build-a-box subscriptions
Advanced cohort analytics

Verdict

Ego Subscriptions is the better choice for merchants in the growth phase who want a clean, simple subscription setup without Recharge's complexity or pricing model. Recharge is better suited for enterprise-scale operations with complex subscription logic.

Results