Top RatedPromotions
Create free gift campaigns that encourage shoppers to buy more
Run gift with purchase, Buy X Get Y, cart goal gifts, and automatic free gift campaigns for your Shopify store.
Key Results
20%+
AOV lift
No code
Setup required
4 campaign types
Supported
What You'll Fix
- Discounts reduce perceived product value
- Customers need stronger purchase incentives beyond price cuts
- Manual free gift setup requires custom code or workarounds
What is Free Gift?
Ego Free Gift Upsell makes it easy to run gift with purchase promotions, BXGY campaigns, and automatic cart-based gift triggers on Shopify — without relying on discount codes or custom development.
Key Outcomes
- Increase cart conversion without reducing prices
- Increase cart value by motivating spend thresholds
- Promote selected products through gift campaigns
- Run flexible gift promotions without developer help
On This Page
The Problem
What Free Gift solves.
Discounts reduce perceived product value
Customers need stronger purchase incentives beyond price cuts
Manual free gift setup requires custom code or workarounds
Promotions are hard to control and target
Features
Everything included in Free Gift.
Free Gift
Gift with Purchase
A gift with purchase campaign gives shoppers a free product when their order meets specific conditions, helping merchants increase conversion and average order value without relying only on discounts.
Set up gift with purchase campaigns that trigger based on cart total, specific products, or collections. Shoppers see the gift offer and are encouraged to qualify.
Benefits
- Set cart value, product, or collection-based triggers
- Promote slow-moving inventory as gift items
- Display gift offers on product pages and in the cart
- Works with Shopify's native discount stack
- Full control over gift product selection
How It Works
- 01
Choose your trigger condition (cart value, product, collection)
- 02
Select which product to give as the free gift
- 03
Set where the offer is displayed (product page, cart)
- 04
Customize the offer message and design
- 05
Activate the campaign
Use Cases
- Beauty brands giving a free sample with purchases over $40
- Supplement stores giving a shaker at $60+
- Candle brands including a free travel size with any order
Free Gift
Buy X Get Y
Buy X Get Y (BXGY) promotions give shoppers a free product or discount when they buy a qualifying product or quantity, helping increase average order value and promote specific items.
Create BXGY rules based on product SKU, collection, or quantity. When the condition is met, the gift is added automatically or offered as a one-click add.
Benefits
- Trigger gifts based on specific SKUs or collections
- Support quantity-based rules (buy 2 get 1 free)
- Auto-add or shopper-choice gift delivery
- Combine with other Ego campaigns
- Campaign scheduling and date range support
How It Works
- 01
Define the qualifying product or collection (X)
- 02
Select the gift product (Y)
- 03
Set the quantity trigger if applicable
- 04
Choose auto-add or shopper-add
- 05
Set campaign dates and publish
Use Cases
- Skincare brands running buy 2 get 1 free on serums
- Coffee stores adding a free bag when buying a specific blend
- Apparel stores adding socks free when buying shoes
Free Gift
Cart Goal Free Gift
A cart goal free gift shows shoppers a progress bar and unlocks a free product when they reach a set cart value, combining the motivational power of a reward bar with a tangible gift incentive.
Combine a visual progress bar with a gift reward. Shoppers see how close they are to unlocking the free product, which motivates them to add more to the cart.
Benefits
- Visual progress bar + gift reward combined
- Multiple reward tiers supported
- Works in cart drawer and cart page
- Real-time cart total tracking
- Customizable goal amounts and gift products
How It Works
- 01
Set the cart goal amount
- 02
Choose the gift product to unlock
- 03
Enable the visual progress bar
- 04
Optionally set multiple tiers with different gifts
- 05
Publish and test
Use Cases
- Pet stores offering a free treat bag at $45
- Wellness brands offering a free supplement sample at $55
- Home goods stores offering a free accessory at $100
Free Gift
Automatic Free Gift
Automatic free gift adds a qualifying gift product to the shopper's cart without requiring any action from the shopper, creating a positive surprise experience that reinforces the purchase decision.
When shoppers qualify based on your rules, the free gift product is added to their cart automatically. No pop-up, no action required — just a great brand moment.
Benefits
- Zero-friction gift delivery — no shopper action needed
- Automatically removed if shopper drops below threshold
- Works with all campaign trigger types
- Configurable gift product variants
- Reduces campaign abandonment
How It Works
- 01
Create your campaign with any trigger condition
- 02
Toggle on Automatic Add
- 03
Select the gift product and variant
- 04
Set the minimum threshold
- 05
Publish — qualifying shoppers get the gift instantly
Use Cases
- Flash sale events adding a free item to all qualifying carts
- Loyalty-based campaigns for returning customers
- Bundle promotions with automatic bonus products
Setup
Live in minutes. No developer required.
Free Gift installs directly from the Shopify App Store. Follow the guided setup wizard to go live in minutes.
Browse documentationInstall Ego Free Gift Upsell
Find the app on the Shopify App Store and install it. It takes under a minute.
Create your first campaign
Click Create Campaign and choose your campaign type: Gift with Purchase, BXGY, Cart Goal, or Automatic.
Set the trigger condition
Define when the gift should appear — based on cart value, a specific product, or a collection.
Select the gift product
Choose which product variant to give as the gift. You can search your Shopify product catalog directly.
Customize the display
Set where the offer appears — product pages, cart page, or cart drawer — and customize the offer message.
Activate and monitor
Turn on the campaign and monitor performance from the campaign analytics dashboard.
Comparison
How Free Gift compares.
Ego Free Gift vs Monster Upsells
| Feature | Ego Free Gift | Monster Upsells |
|---|---|---|
| Automatic cart gift triggers | ||
| Spend threshold gifts | ||
| Buy X Get Y gifts | ||
| Cart drawer reward bar | ||
| Multiple concurrent campaigns | ||
| Collection-based triggers | Limited | |
| Customer tag targeting | ||
| Upsell pop-ups | ||
| Post-purchase upsells | ||
| Gift analytics | Limited |
Verdict
For merchants primarily focused on free gift and gift-with-purchase campaigns, Ego Free Gift Upsell offers better targeting logic, cleaner UI, and seamless Cart Drawer integration at a more competitive price point.
Results
What merchants achieve.
Works Great With
Related Ego apps.
Help Center
Get started with Free Gift.
What is a free gift upsell on Shopify?
A free gift upsell is a promotional tactic where a free product is offered to shoppers who meet a purchase condition, such as spending above a threshold or buying a specific product.
Does Ego Free Gift work without discount codes?
Yes. Ego Free Gift adds the gift product directly to the cart at zero price without requiring a discount code from the shopper.
Can I schedule gift campaigns?
Yes. You can set start and end dates for each campaign and schedule them in advance.
Will free gifts count against my Shopify discount limits?
Ego handles gift delivery through line item pricing, not Shopify discount codes, so it does not conflict with code-based discount limits.
Ready to install Free Gift?
Join thousands of Shopify merchants using Free Gift to grow their store.