Ad Tracking

Marketing Tracking & Meta Pixel

Server-side events, iOS 14 recovery, TikTok Pixel, and the tracking infrastructure every performance marketer needs in 2026.

4 articles

Featured in Ad Tracking

Meta Duplicate Purchase Events on Shopify: Checks

Meta shows two purchases for one Shopify order? Audit duplicate pixels, apps, theme code and Pixel-CAPI deduplication before changing campaigns.

Ego Growth Team·5 min

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Marketing Tracking & Meta Pixel

Shopify Facebook Pixel Apps Compared in 2026

Compare Shopify Facebook Pixel apps for CAPI, multiple pixels, diagnostics, catalogs, feeds and analytics—and learn when the native Meta channel is enough.

Ego Growth Team·5 min

Marketing Tracking & Meta Pixel

How to Fix Your Meta Pixel After iOS 14 Changes on Shopify

iOS 14 changes shattered Meta ad attribution for thousands of Shopify stores. Server-side tracking is the fix, and here is exactly how to implement it.

Ego Growth Team·9 min

Marketing Tracking & Meta Pixel

Setting Up TikTok Pixel on Shopify: A Complete 2026 Guide

TikTok has become a significant revenue channel for Shopify brands. Here is how to set up accurate pixel tracking so your ad spend is optimised correctly.

Ego Growth Team·6 min