EG Facebook Pixel Tiktok Pixel

Welcome to Ego Facebook Pixel

Learn how to set up and use Ego Facebook Pixel Meta Feed to improve your Meta tracking and marketing performance.

Meta (Facebook) Pixel & CAPI

Track customer events accurately, sync product data, and optimize your Meta marketing with Ego Facebook Pixel Meta Feed.

Prepare Pixel

Learn how to create a Meta Pixel (Dataset) in Meta Events Manager. Once created, you'll use the Pixel ID to connect it with Ego Pixel and start tracking website events.

Disable Other Pixels

Disable other Meta Pixel integrations to prevent duplicate events and ensure accurate tracking in Ego Pixel.

Enable Ego Pixel Theme Extension

Enable the Ego Pixel app embed to activate pixel tracking and other app features on your Shopify storefront.

Add Your Pixel

Add a Meta Pixel to Ego Pixel using either Manual Input or Auto Connect. Choose the method that best fits your setup.

Set Up Conversions API (CAPI) Token

Learn how to generate a Conversions API Access Token and Test Event Code from Meta Events Manager for use with Ego Pixel.

Check Event Delivery

Verify that your Meta Pixel and Conversions API events are delivered correctly using Live Diagnostic and Meta Events Manager.

About Meta Reporting Delays

Learn why Meta reports may not update immediately after setup and how to verify your events in real time.

Prepare Pixel

Learn how to create a TikTok Pixel in TikTok Events Manager. Once created, you'll use the Pixel ID to connect it with Ego TikTok Pixel and start tracking website events.

Add Your TikTok Pixel

Add a TikTok Pixel to Ego Pixel using either Manual Input or Auto Connect. Choose the method that best fits your setup.

Set Up Events API Token

Learn how to generate an Events API Access Token and Test Event Code from TikTok Events Manager for use with Ego Pixel.

Check Event Delivery

Verify that your TikTok Pixel and Events API events are delivered correctly using Live Diagnostic and TikTok Events Manager.

Prepare ChatGPT Pixel

Learn how to create a ChatGPT Pixel and an "Order created" conversion event in ChatGPT Ads Manager. Once created, you'll use the Pixel ID to connect it with Ego Pixel and start tracking ChatGPT Ads conversions.

Set Up Conversions API Key

Learn how to generate a Conversions API key in ChatGPT Ads Manager and when to use Test mode. The key lets Ego Pixel send checkout and purchase events to OpenAI from the server, unaffected by ad blockers.

Add Your ChatGPT Pixel

Learn how to add your ChatGPT Pixel to Ego Pixel during onboarding or from the ChatGPT page. You'll also choose the tracking scope, the events to send and the customer data that helps OpenAI match orders to ad clicks.

Check Event Delivery

Learn how to verify that your ChatGPT Pixel and Conversions API events reach OpenAI. Check them in Live Diagnostic, with the ChatGPT Pixel Helper and in ChatGPT Ads Manager, and fix the most common issues.

What is a Catalog?

Learn what a Meta Catalog is, how it works, and why it's essential for dynamic ads and shopping experiences.

Create Facebook Catalog

Create a Meta Catalog to sync your Shopify products and use them in dynamic ads and shopping experiences.

Create TikTok Catalog

Create a TikTok Catalog to sync your Shopify products and use them in Catalog Ads and shopping experiences.

What is a Feed?

Learn what a product feed is and how it helps sync your Shopify products with Meta and other advertising platforms.

Create Facebook Feed

Create a product feed to generate a shareable URL that keeps your Shopify products synchronized with Meta and other platforms.

Create Tiktok Feed

Create a product feed to generate a shareable URL that keeps your Shopify products synchronized with TikTok and other platforms.

Pixel Analytics

Monitor your Facebook and TikTok Pixel performance with event metrics, trends, and conversion insights in one dashboard.

Performance Analytics

Analyze your store's conversion performance from Facebook and TikTok with funnel metrics, tag analytics, and product insights.

Campaigns

Track revenue and funnel performance of each marketing campaign using UTM parameters, and create trackable UTM links for your ads.