Ego Facebook Pixel

Welcome to Ego Facebook Pixel

Learn how to set up and use Ego Facebook Pixel Meta Feed to improve your Meta tracking and marketing performance.

Meta (Facebook) Pixel & CAPI

Track customer events accurately, sync product data, and optimize your Meta marketing with Ego Facebook Pixel Meta Feed.

Prepare Pixel

Learn how to create a Meta Pixel (Dataset) in Meta Events Manager. Once created, you'll use the Pixel ID to connect it with Ego Pixel and start tracking website events.

Enable Ego Pixel Theme Extension

Enable the Ego Pixel app embed to activate pixel tracking and other app features on your Shopify storefront.

Add Your Pixel

Add a Meta Pixel to Ego Pixel using either Manual Input or Auto Connect. Choose the method that best fits your setup.

Set Up Conversions API (CAPI) Token

Learn how to generate a Conversions API Access Token and Test Event Code from Meta Events Manager for use with Ego Pixel.

Disable Other Pixels

Disable other Meta Pixel integrations to prevent duplicate events and ensure accurate tracking in Ego Pixel.

Check Event Delivery

Verify that your Meta Pixel and Conversions API events are delivered correctly using Live Diagnostic and Meta Events Manager.

About Meta Reporting Delays

Learn why Meta reports may not update immediately after setup and how to verify your events in real time.

Pixel Analytics

Monitor your Meta Pixel performance with event metrics, trends, and conversion insights in one dashboard.

Performance Analytics

Analyze your store's conversion performance with funnel metrics, tag analytics, and product insights.

What is a Catalog?

Learn what a Meta Catalog is, how it works, and why it's essential for dynamic ads and shopping experiences.

Create Catalog

Create a Meta Catalog to sync your Shopify products and use them in dynamic ads and shopping experiences.

What is a Feed?

Learn what a product feed is and how it helps sync your Shopify products with Meta and other advertising platforms.

Create Feed

Create a product feed to generate a shareable URL that keeps your Shopify products synchronized with Meta and other platforms.

Upload Feed

Upload your product feed to Meta Commerce Manager to keep your catalog synchronized with the latest product data.