Ego Facebook Pixel

Welcome to Ego Facebook Pixel

Accurate tracking is essential to understand your customers and maximize the performance of your advertising campaigns.

Meta (Facebook) Pixel & CAPI

A small piece of code added to your website that helps you understand what visitors do (for example: view a product, add to cart, purchase).

Prepare Pixel

⇒ This is where you create and manage your tracking assets, including Pixel (Dataset).

Link Meta Pixel to Ego Pixel

Link Meta Pixel to Ego Pixel

Enable Ego Pixel Theme Extension

Two ways to enable the App Embed in your theme

Add Your Pixel

=> You will see the Create New Pixel configuration screen.

Set Up Conversions API (CAPI) Token

Set Up Conversions API (CAPI) Token

Get an Access Token for Conversions API

Get an Access Token for Conversions API

Get a Test Event Code for Conversions API

Follow the steps below to get a Test Event Code.

Disable Other Pixels

If multiple pixels or integrations send events at the same time, it can cause:

Check Event Delivery

After completing the setup, you should test your events to make sure they are being sent and received correctly. This ensures your pixel tracking is working…

About Meta Reporting Delays

Once your pixels are set up, events will start being sent to Meta, but they may take some time to appear in Meta dashboards and reports.

Pixel Analytics

The Pixel Analytics page provides an overview of all events tracked by your connected Meta Pixel. It helps you monitor user interactions, evaluate…

Performance Analytics

Select a date range to view analytics within a specific period (e.g., Last 7 days).

What is a Catalog?

A Facebook Catalog stores information about the products you want to promote on Facebook (Meta) ads, such as name, price, description, image, and availability.

Create Catalog

Before creating a catalog, you need to connect your Meta (Facebook) account.

What is a Feed?

The Feed generates a product data feed URL from your store. This feed contains up-to-date product information such as title, description, price,…

Create Feed

After the feed is created, the system will generate a Feed URL that can be used to sync product data with Meta.

Upload Feed

https://business.facebook.com/settings/catalogs