Pixel Analytics
Monitor your Meta Pixel performance with event metrics, trends, and conversion insights in one dashboard.
Overview
Pixel Analytics helps you monitor the performance of your connected Meta Pixel and understand how customers interact with your store.
From this guide, you will:
Select a Pixel and date range for analysis.
View key event metrics and performance trends.
Analyze event activity over time.
Filter and explore specific event details.
How to Use Pixel Analytics?
Step 1: Select a Pixel
At the top of the page, select the Pixel you want to analyze.
Click the Pixel dropdown
Choose the Pixel connected to your store
The dashboard will update automatically with the selected Pixel's data.
Step 2: Choose a Date Range
Use the Date Range filter to view analytics within a specific period.
All metrics and charts will refresh based on the selected time range.
The dashboard displays key event statistics tracked by your Pixel.
Each card shows:
Total event count
Comparison with the previous period
Event | Decription |
|---|---|
PageView | Triggered when a user visits a page on your store |
ViewContent | Triggered when a user views a product page |
ViewCollection | Triggered when a user views a product collection |
ViewCart | Triggered when a user views the shopping cart |
AddToCart | Triggered when a user adds a product to the cart |
Search | Triggered when a user performs a search |
InitiateCheckout | Triggered when a user starts the checkout process |
AddPaymentInfo | Triggered when a user enters payment information |
Purchase | Triggered when an order is successfully completed |
Revenue | Total revenue generated from purchase events |
The Event Activities chart visualizes event activity over time:
Displays event trends across the selected date range
Each line represents a different event type
Helps identify traffic patterns and conversion behavior
Action:
Use the All Events dropdown to filter specific event types.
Click the icon "View" to display event details
Still need help?
Our support team is available 24/7. Contact support →