Pixel Analytics
The Pixel Analytics page provides an overview of all events tracked by your connected Meta Pixel. It helps you monitor user interactions, evaluate…
Overview
The Pixel Analytics page provides an overview of all events tracked by your connected Meta Pixel. It helps you monitor user interactions, evaluate conversion performance, and analyze event trends within a selected time range.
This page displays key event metrics and visualizes event activity over time.
How to Use Pixel Analytics?
Step 1: Select a Pixel
At the top of the page, select the Pixel you want to analyze.
- Click the Pixel dropdown
- Choose the Pixel connected to your store
The dashboard will update automatically with the selected Pixel's data.
Step 2: Choose a Date Range
Use the Date Range filter to view analytics within a specific period.
All metrics and charts will refresh based on the selected time range.
- The dashboard displays key event statistics tracked by your Pixel.
Each card shows:
- Total event count
- Comparison with the previous period
| PageView | Triggered when a user visits a page on your store |
| ViewContent | Triggered when a user views a product page |
| ViewCollection | Triggered when a user views a product collection |
| ViewCart | Triggered when a user views the shopping cart |
| AddToCart | Triggered when a user adds a product to the cart |
| Search | Triggered when a user performs a search |
| InitiateCheckout | Triggered when a user starts the checkout process |
| AddPaymentInfo | Triggered when a user enters payment information |
| Purchase | Triggered when an order is successfully completed |
| Revenue | Total revenue generated from purchase events |
The Event Activities chart visualizes event activity over time:
- Displays event trends across the selected date range
- Each line represents a different event type
- Helps identify traffic patterns and conversion behavior
Action:
- Use the All Events dropdown to filter specific event types.
- Click the icon ”<i class="fa-eye">:eye:</i>" to display event details
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