TikTok Pixel·1 min read

Prepare Pixel

Learn how to create a TikTok Pixel in TikTok Events Manager. Once created, you'll use the Pixel ID to connect it with Ego TikTok Pixel and start tracking website events.

Overview

Before connecting a TikTok Pixel to Ego Pixel, you need to create a TikTok Pixel in TikTok Events Manager.

In this guide, you will:

  • Access TikTok Events Manager.

  • Create a new TikTok Pixel.

  • Get your Pixel ID.

  • Confirm that your Pixel is ready for connection.

Create Your TikTok Pixel

Step 1: Access TikTok Events Manager

  1. Log in to your TikTok for Business account.

  2. Open TikTok Ads Manager.

  3. Go to Tools → Events.

  4. Click Connect data source.

TikTok's current setup flow uses Events Manager to create and manage website data connections.

Step 2: Choose Web as Your Data Source

  1. Select Web.

  2. Click Next.

This tells TikTok that you want to track activity on your website.

Step 3: Enter Your Website

  1. Enter your store's website URL.

  2. Click Next.

Step 4: Choose Your Setup Method

  1. Select Manual Setup.

  1. Then select the TikTok Pixel setup option provided by TikTok.

Step 5: Create Your Pixel

  1. Enter a Pixel Name.

  2. Click Create.

TikTok will create the Pixel and assign a unique Pixel ID.

Step 6: Get Your Pixel ID

After creating the Pixel:

  1. Open the Pixel you just created.

  2. Go to the Pixel details/settings.

  3. Copy the Pixel ID.

You will use this ID when connecting the Pixel to Ego TikTok Pixel.

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