What is a Feed?

The Feed generates a product data feed URL from your store. This feed contains up-to-date product information such as title, description, price, availability, images, and variants.

The generated feed can be used to sync your products with external advertising and marketing platforms, allowing those platforms to automatically pull the latest product data from your store.

With this feed you can:

• Provide a product feed URL that can be connected to advertising platforms.
• Import products into Meta Commerce Manager / Meta Catalog.
• Use the catalog for Dynamic Product Ads (DPA) on Facebook and Instagram.
• Ensure product data (price, stock status, images) stays automatically updated on those platforms.