Add Your Pixel

Step 1: Open the Create Pixel screen

1. Open the app in your Shopify Admin.
2. Go to Facebook Pixel.
3. Click Create New Pixel.

=> You will see the Create New Pixel configuration screen.

Step 2: Choose Manual Setup

At the top of the setup screen ⇒ Select Manual Setup

Step 3: Enter Pixel Information

At the top of the page, enter the required pixel details.

• Pixel name: Enter a name to identify this pixel in your store.
• Pixel ID: Paste your Facebook Pixel ID from Meta Events Manager.

How to get your Pixel ID?

1. Go to Meta Events Manager https://business.facebook.com/events_manager
2. Select the Pixel you want to use.
3. In the Overview tab, find the Pixel ID displayed at the top of the page.
4. Copy the Pixel ID.
5. Return to the app and paste the Pixel ID into the “Pixel ID” field.

Step 4: Choose Tracking Scope

In the Tracking Scope section, choose where the pixel will track events.

• Entire store: Track events across your entire store.

• Specific target: Track events only for selected items. If you choose this option, you can configure:

• Specific Products – select products to track
• Collection page – select specific collections
• Specific tags – track products with selected tags

Step 5: Enable Conversion API (Optional)

In the Conversion API section: Turn on Conversions API (solution for iOS 14.5)

=> This enables server-side tracking, which improves event accuracy and helps avoid browser restrictions or ad blockers.

Set up Conversions API (CAPI) token in your Ego Pixel

Step 6: Configure Event Settings

In the Event settings section, select the events you want to send to Meta.

Available events include:

• PageView
• ViewContent
• AddToCart
• ViewCart
• InitiateCheckout
• AddPaymentInfo
• Purchase
• Search
• ViewCollection

=> Only enabled events will be sent to Meta.

Step 7: Select Customer Information Parameters

In Customer information parameters, choose the customer data to include with events for better matching in Meta.

Available parameters include:

• First Name
• Last Name
• Email
• Phone
• City
• State
• Zip Code
• Country
• External ID

=> Providing more parameters can improve event matching quality.

Step 8: Save the Pixel

After finishing the configuration, Click Save in the top-right corner.

⇒ The pixel will start tracking events based on your settings.

Step 1: Open the Pixel Manager screen

1. Open the app in your Shopify Admin.
2. Go to Facebook Pixel.
3. Click Create New Pixel.

➡ You will see the Pixel setup screen.

Step 2: Choose Auto Connect Pixel

At the top of the setup screen:

• Select Auto Connect Pixel (recommended option)

This method allows you to connect your Meta Pixel without manual input.

Step 3: Log in to Meta account

1. Click Connect Facebook.

1. A Meta login popup will appear.
2. Log in to your Meta (Facebook) account.

➡ Make sure you use an account with access to your Business Manager.

Step 4: Grant permissions

1. Click Continue
2. Approve all required permissions

➡ This allows Ego to:

• Access your Pixel
• Send events via Conversions API
• Sync tracking data

Step 5: Select your Pixel

After logging in:

1. Choose your Business Account
2. Select your Ad Account
3. Select your Meta Pixel (Dataset)

➡ Only Pixels you have permission for will be displayed.

Step 6: Choose Tracking Scope

In the Tracking Scope section, choose where the pixel will track events.

• Entire store: Track events across your entire store.

• Specific target: Track events only for selected items. If you choose this option, you can configure:

• Specific Products – select products to track
• Collection page – select specific collections
• Specific tags – track products with selected tags

Step 7: Enable Conversion API (Optional)

In the Conversion API section: Turn on Conversions API (solution for iOS 14.5)

=> This enables server-side tracking, which improves event accuracy and helps avoid browser restrictions or ad blockers.

Set up Conversions API (CAPI) token in your Ego Pixel

Step 8: Configure Event Settings

In the Event settings section, select the events you want to send to Meta.

Available events include:

• PageView
• ViewContent
• AddToCart
• ViewCart
• InitiateCheckout
• AddPaymentInfo
• Purchase
• Search
• ViewCollection

=> Only enabled events will be sent to Meta.

Step 9: Select Customer Information Parameters

In Customer information parameters, choose the customer data to include with events for better matching in Meta.

Available parameters include:

• First Name
• Last Name
• Email
• Phone
• City
• State
• Zip Code
• Country
• External ID

=> Providing more parameters can improve event matching quality.

Step 10: Save the Pixel

After finishing the configuration, Click Save in the top-right corner.

⇒ The pixel will start tracking events based on your settings.