Launch Your Pixel·1 min read
Set Up Conversions API (CAPI) Token
Set Up Conversions API (CAPI) Token
Overview
- Get an Access Token for Conversions API: The Access Token allows the app to send server-side events to Meta using the Conversions API (CAPI). These events will be stored in your Pixel dataset and processed by Meta similarly to browser events
- Get an Test Event Code for Conversions API: A Test Event Code allows you to verify that events sent from your server through the Conversions API (CAPI) are received correctly by Meta before they are sent to live production data.
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