Prepare Pixel

Step 1: Access Events Manager

1. Log in to your Meta Business Manager account.
2. Open Events Manager from the main menu. https://business.facebook.com/events_manager
3. Click Connect Data.

⇒ This is where you create and manage your tracking assets, including Pixel (Dataset).

Step 2: Choose Web as Your Data Source

1. Select Web as the data source type.
2. Click Next.

⇒ This tells Meta that you want to track website activity using a Pixel.

Step 3: Configure Your Pixel

1. Enter a Pixel Name (we recommend using your store or brand name).
2. (Optional) Enter your website URL.
3. Click Create.

⇒ Meta will now generate your new Pixel automatically.

Step 4: Confirm Pixel Creation

After setup:

• Your new Pixel will appear inside Events Manager
• It will be assigned a unique Pixel ID