Prepare ChatGPT Pixel

Before connecting ChatGPT Pixel to Ego Pixel, you need a pixel in your ChatGPT Ads account.

In this guide, you will:

• Access Conversions in ChatGPT Ads Manager.

• Create a new ChatGPT Pixel.

• Get your Pixel ID.

• Create an "Order created" conversion event so purchases count as conversions.

Step 1: Access Conversions

1. Log in to your ChatGPT Ads account.

2. Open ChatGPT Ads Manager: https://ads.openai.com

3. Go to the Conversions tab.

⇒ This is where you create and manage your pixels, Conversions API keys and conversion events.

Step 2: Create a Pixel

1. Create a new pixel for your website.

2. Enter a pixel name you'll recognize, such as your store name.

3. Save the pixel.

⇒ If you already have a pixel for this store, skip to Step 3.

Step 3: Get Your Pixel ID

1. Select your pixel in the Conversions tab.

2. Copy the Pixel ID.

⇒ You'll paste this Pixel ID into Ego Pixel when you add your pixel.

ChatGPT Ads Manager only reports revenue and ROAS for events marked as conversions.

Step 4: Create the Conversion Event

1. In the Conversions tab, create a new conversion event.

2. Choose the Order created event type.

3. Select the pixel you created in Step 2.

4. Save the conversion event.

⇒ Purchases tracked by Ego Pixel now count as conversions in this event.

Step 5: Add It to Your Campaigns

Select this conversion event in your ChatGPT Ads campaigns so they're measured and optimized on purchases.

Note: Skipping this section doesn't stop tracking. Events still reach OpenAI, but your campaigns won't show purchases, revenue or ROAS.

If your store also uses OpenAI's ChatGPT Ads Shopify app with the same Pixel ID, turn off the pixel in that app first.

Why: each app sends its own event IDs, so OpenAI can't tell they're the same order and counts every purchase twice.

Your pixel is now ready to connect to Ego Pixel.