Analytics Acquisition

Analytics - Acquisition

Overview

The Acquisition tab provides insights into how users discover, install, and start using your mobile app. It helps you evaluate user acquisition performance, monitor installation trends, and understand the effectiveness of your acquisition channels.

You can:

• Select a reporting period.

• Compare the selected period with a previous period.

• Monitor acquisition metrics and user growth over time.

Total App Installs

Purpose

Track the total number of app installations during the selected time period.

How to read

• Displays the total number of app installs.

• The percentage indicates the increase or decrease compared to the selected comparison period.

• The sparkline chart shows the installation trend over time.

Use case

• Measure app growth.

• Evaluate the effectiveness of app promotion campaigns.

• Monitor installation trends after product launches or marketing activities.

Recommended actions

• Compare installation trends across different marketing campaigns.

• Investigate sudden decreases in app installs.

• Monitor App Install Breakdown to understand platform distribution.

Total Impressions

Purpose

Track the total number of times in-app promotional widgets were displayed to users.

How to read

• Displays the total number of impressions generated by in-app promotional widgets.

• The percentage indicates the increase or decrease compared to the selected comparison period.

• The sparkline chart shows impression trends over time.

Use case

• Measure the visibility of promotional widgets.

• Evaluate whether banners or popups are reaching users as expected.

Recommended actions

• Review widget placement if impressions are lower than expected.

• Compare Impressions with Signups to measure campaign effectiveness.

Total Sign ups

Purpose

Track the total number of users who created a new account during the selected period.

How to read

• Displays the number of successfully completed signups.

• The percentage indicates the increase or decrease compared to the previous period.

• The sparkline chart shows signup trends over time.

Use case

• Measure user acquisition performance.

• Evaluate the effectiveness of onboarding and registration flows.

Recommended actions

• Improve the signup experience if registrations decline.

• Compare Signups with App Installs to identify onboarding drop-offs.

App Install Breakdown

Purpose

Compare app installations between iOS and Android platforms.

How to read

The line chart displays the number of app installs on each platform over the selected time period.

Use case

• Understand platform adoption.

• Compare installation trends between iOS and Android users.

Recommended actions

• Prioritize marketing efforts for the platform with stronger growth potential.

• Investigate unexpected changes on either platform.

Impressions

Purpose

Monitor the delivery of impressions from promotional widgets displayed throughout the app.

Available metrics

• Banner

• App Install Bar

• Popup

• Footer

How to read

The chart displays impression trends for each widget type during the selected time period.

Use case

• Evaluate the visibility of in-app promotional components.

• Compare the performance of different widget placements.

Recommended actions

• Optimize widget placement if impressions are consistently low.

• Compare impressions with clicks or signups to evaluate engagement.

Signed Up Users

Purpose

Track the number of users who registered or logged in to the app each day.

How to read

The chart displays daily user signups and returning logins over the selected time period.

Use case

• Monitor user onboarding activity.

• Identify trends in new and returning user engagement.

Recommended actions

• Optimize the registration process if signup activity declines.

• Launch onboarding campaigns to encourage new user activation.

Source of Opens

Purpose

Identify where users launch or open your mobile app.

How to read

The donut chart shows the percentage of app opens by acquisition source.

Examples may include:

• Direct

• Push Notification

• Deep Link

Use case

• Understand which acquisition channels drive users into the app.

• Measure the effectiveness of marketing campaigns.

Recommended actions

• Invest more in high-performing acquisition channels.

• Improve underperforming campaigns based on channel performance.

Time to First Purchase

Purpose

Measure how quickly newly acquired users complete their first purchase.

How to read

The chart displays the average time between a user's first app session and their first completed purchase.

A shorter time generally indicates a more effective onboarding and purchasing experience.

Use case

• Evaluate the effectiveness of your onboarding flow.

• Measure how quickly new users become paying customers.

Recommended actions

• Simplify onboarding and product discovery if the time to first purchase is increasing.

• Improve first-time buyer incentives, such as welcome discounts or free shipping offers.

• Monitor changes after optimizing the onboarding or checkout experience.