Analytics Overview

Overview

The Overview tab provides a high-level summary of your mobile app's performance within the selected time period. It helps you track revenue, user behavior, conversion metrics, and engagement to support business decisions.

You can:

• Select a reporting period.

• Compare the selected period with a previous period.

• Monitor performance trends across all available metrics.

Purpose

Track the total revenue generated from orders placed through your mobile app.

Use case

• Evaluate your app's sales performance.

• Identify peak sales periods.

• Measure the impact of marketing campaigns or promotions.

Recommended actions

• Compare sales performance against your business targets.

• Investigate unexpected increases or decreases.

• Review Traffic and Conversion Rate together to better understand changes in revenue.

Purpose

Track the total number of completed orders placed through your mobile app.

How to read

• Displays the total number of completed orders within the selected time period.

• Includes all successfully completed orders generated through the mobile app.

• The sparkline chart shows the order trend over time.

Use case

• Measure overall order volume.

• Compare with Total Sales to understand purchasing performance.

Recommended actions

• Monitor order volume after marketing campaigns.

• If Total Sales decreases while Total Orders remain stable, review the Average Order Value (AOV).

Purpose

Track the average amount customers spend per order.

How to read

Displays the average value of each completed order during the selected time period.

Use case

• Evaluate the effectiveness of upselling and cross-selling strategies.

• Measure the impact of Bundle offers, Cart Upsell, or Free Gift campaigns.

Recommended actions

• Introduce Bundle or Upsell offers if the AOV is low.

• Monitor AOV after launching promotions or discount campaigns.

Purpose

Measure the percentage of users who complete a purchase after visiting your app.

How to read

• Displays the percentage of users who successfully complete a purchase.

• A higher conversion rate generally indicates a more effective shopping experience.

Use case

• Evaluate the overall effectiveness of the customer purchase journey.

• Measure the impact of UI/UX improvements or marketing campaigns.

Recommended actions

• Review the Conversion Funnel if the conversion rate is low.

• Optimize the product page or checkout experience.

• Reduce unnecessary steps during the purchase process.

Purpose

Measure the percentage of customers who make more than one purchase.

How to read

The chart displays the trend of repeat purchase rates over the selected time period.

Use case

• Evaluate customer loyalty.

• Measure the effectiveness of Loyalty Programs or Push Notifications.

Recommended actions

• Launch customer loyalty programs.

• Send push notifications to existing customers.

• Offer exclusive discounts to encourage repeat purchases.

Purpose

Track visitor activity within your mobile app.

Metrics

• Total Sessions

• New Users

• Returning Users

How to read

The chart displays traffic trends for new and returning users during the selected time period.

Use case

• Measure user acquisition performance.

• Monitor customer retention over time.

Recommended actions

• Increase marketing efforts if New Users are declining.

• Improve user engagement if Returning Users are decreasing.

Purpose

Track the number of new app installations.

How to read

The chart displays daily app installs during the selected reporting period.

Use case

• Evaluate the effectiveness of app promotion campaigns.

• Monitor user growth over time.

Recommended actions

• Compare App Installs with Traffic to evaluate acquisition performance.

• Measure the effectiveness of App Store Optimization (ASO) or advertising campaigns.

Purpose

Track the number of users actively using your mobile app.

Metrics

• iOS Users

• Android Users

How to read

The bar chart displays the number of active users on each platform during the selected time period.

Use case

• Compare user activity between iOS and Android.

• Monitor platform usage trends.

Recommended actions

• Investigate platform-specific issues if active users decrease unexpectedly.

• Prioritize improvements for the platform with the largest active user base.

Purpose

Analyze the geographic distribution of your app users.

How to read

The donut chart displays the percentage of users by country or region.

Use case

• Identify key markets.

• Analyze where your users are located.

Recommended actions

• Localize content for different regions.

• Launch region-specific marketing campaigns.

• Customize promotions based on user location.

Purpose

Track when users are most active in your mobile app.

How to read

The heatmap displays user activity based on:

• Day of the week

• Hour of the day

Darker colors indicate higher levels of user activity.

Use case

• Identify peak engagement times.

• Determine the best time to send Push Notifications.

Recommended actions

• Schedule Push Notifications during peak activity hours.

• Launch Flash Sales or live events when user activity is highest.

Purpose

Visualize user conversion throughout the shopping journey.

Funnel stages

1. Session Start

2. Product View

3. Add to Cart

4. Checkout Completed

How to read

Each stage represents the number of users who remain in the purchase journey. The conversion rate between stages helps identify where users drop off.

Use case

• Analyze the customer purchase journey.

• Identify the stage with the highest drop-off rate.

Recommended actions

• If users drop off after Product View, improve product images, descriptions, pricing, or product information.

• If users drop off after Add to Cart, review shipping costs, promotions, or checkout incentives.

• If users drop off during Checkout, simplify the checkout flow and provide more payment options.

• Monitor the funnel after UI updates or marketing campaigns to measure optimization results.