Understanding Your Analytics

The campaign list shows every campaign side by side:

• Views — how many times the campaign's display surfaces were seen.
• ATCs — add-to-carts driven by the campaign.
• CR — conversion rate.
• Used — how many times the offer was redeemed.
• Revenue — revenue attributed to the campaign.

The Dashboard summary card shows the headline totals: Offer Revenue, Accepted Orders, and Offer's AOV. Duplicate a campaign, change one variable (threshold, gift, message), and compare the two rows — that's your built-in A/B test.

The analytics view breaks results down by time range (Today, Yesterday, Last 7 / 30 / 90 days, or custom):

• Store & Campaign — Total Revenue, Orders, Store AOV, Campaign AOV, Non-campaign AOV.
• Free Gift — Orders with Gift, Gift Revenue, Gift AOV, Non-gift AOV.
• Upsell — Orders with Upsell, Upsell Revenue, Upsell AOV, Non-upsell AOV.

The number that matters most: Campaign AOV vs. Non-campaign AOV. If orders that touched a campaign average $85 while others average $60, your offers are adding real value — not just giving margin away.

Metrics are based on paid orders: an order counts as a campaign order when it contains items added by a gift or upsell campaign. Numbers appear in near real time after payment.

Caveats for accounting: revenue is gross at time of payment — refunds and cancellations are not deducted — and multi-currency stores may see slightly approximate conversions. Use Shopify's own reports as the source of truth for finance; use these analytics to compare campaigns.