Notification Overview

Push Notifications help you communicate directly with customers who have installed your mobile app.

You can use notifications to announce promotions, introduce new products, recover unfinished purchases, and encourage users to return to your app.

Ego Mobile Builder supports:

• Manual Notifications for one-time campaigns.

• Automated Notifications triggered by customer actions.

• Segments for targeting specific groups of app users.

Before you begin

A customer can receive a push notification only when they:

• Have installed your mobile app.

• Have opened the app at least once.

• Have allowed push notification permission on their device.

• Belong to the selected segment.

• Meet the notification conditions, if applicable.

Enabling notifications in Ego Mobile Builder does not automatically grant device permission. Customers must approve notification access themselves.

Manual Notifications

A Manual Notification is a one-time campaign that you can send immediately or schedule for later.

Use Manual Notifications for:

• Flash sales

• New product launches

• Seasonal promotions

• New collection announcements

• App-only offers

• Store updates

When creating a Manual Notification, you can configure:

• Notification title and message

• Campaign image

• Target segment

• Redirect destination

• Send time

• Test notification

For complete instructions, see:

How to Create a Manual Notification

Automated Notifications

An Automated Notification is sent when an eligible customer meets a predefined trigger.

Use Automated Notifications for recurring customer journeys such as:

• Welcome messages

• Abandoned cart recovery

• Abandoned checkout recovery

• Customer re-engagement

• Other supported behavioral triggers

When creating an Automated Notification, you can configure:

• Trigger

• Target segment

• Delay and sending conditions

• Notification content

• Redirect destination

• Automation status

For complete instructions, see:

How to Set Up an Automated Notification

Segments

A Segment is a group of app users who match selected conditions.

Segments help you send relevant messages to the right audience instead of sending every notification to all users.

Depending on the available conditions, segments may be used to target groups such as:

• All eligible users

• New users

• Returning customers

• Inactive users

• Customers in a specific location

• Users with selected shopping behaviors

How segments are applied

For a Manual Notification, the segment determines who is included when the campaign is sent.

For an Automated Notification, the user must:

1. Meet the automation trigger.

2. Belong to the selected segment.

3. Have push notification permission.

4. Meet any additional timing or exclusion conditions.

The number of users in a segment may be higher than the final delivery count because some users may not have notification permission or may no longer meet the sending conditions.

For complete instructions, see:

How to Create and Use Segments

Redirect destinations

You can choose where customers are taken after they tap a notification.

Supported destinations may include:

• Home

• Product

• Collection

• Cart

• Custom screen

• Another supported in-app destination

Choose a destination that directly matches the notification message.

For example, a notification promoting a new collection should open that collection rather than the app home screen.

Send a test notification

Before sending a campaign to customers, send a test notification to your test device.

Check:

• Title and message

• Image display

• Text length

• Redirect destination

• Customer-facing appearance

• Notification delivery

A successful test confirms that the content and destination are configured correctly. Final customer delivery still depends on segment eligibility, device permission, operating-system settings, and internet connection.

Recommended practices

• Send notifications only when they provide clear customer value.

• Use segments to improve message relevance.

• Keep the title and message short.

• Focus each notification on one main action.

• Match the redirect destination with the campaign.

• Avoid sending multiple notifications too close together.

• Check the date, time, and timezone before scheduling.

• Test every notification before sending.

• Review active automations regularly and pause outdated campaigns.

Troubleshooting

Customers do not receive a notification

Confirm that they installed the correct app, allowed notifications, belong to the selected segment, and meet all sending conditions.

The audience is smaller than expected

Review the segment conditions. Users without push permission may not be eligible for delivery.

The notification opens the wrong screen

Review the redirect destination and send another test.

An automated notification is not sent

Confirm that the automation is active and that the user meets the trigger, segment, delay, and exclusion conditions.

A scheduled notification is delivered at the wrong time

Review the selected date, time, and timezone.