Payment Types & Delivery Frequency

Which to choose? Pay as you go is simpler and converts better for first-time subscribers. Prepaid gives you cash upfront and lower churn — pair it with a bigger discount to make the upfront payment worth it. You can offer both as separate plans and let customers choose.

Each plan has one frequency: every N days, weeks, months, or years (e.g. every 2 weeks, every 3 months). To offer customers a choice of frequencies, add multiple plans to the same group — the widget shows them as a "Delivery frequency" selector.

Enable Show frequency description to add your own explanation under the plan name — useful for prepaid plans ("Billed every 3 months, ships monthly").

Fine-tune when recurring orders happen:

• Cutoff days — how many days before the billing date changes are locked. Example: with a 3-day cutoff, a customer editing their order 2 days before billing affects the following cycle, not the imminent one. Leave "Unset" if you don't need it.
• Renewal day — anchor renewals to the same weekday as the first order (good for weekly plans: "always ships Monday") or the same day of month (good for monthly: "always the 15th").
• Renewal month — for yearly plans: renew in the same month as the initial order, or pin a specific month.

The app charges renewals automatically once per day at a fixed hour in your store's billing timezone. On a contract's billing day, the charge runs, Shopify creates the order, and the next billing date advances by the plan's frequency. You can watch and control all of this per contract:

• The next billing date is shown on the subscription's detail page — and you can Reschedule it.
• Place Order bills a cycle immediately instead of waiting.
• If a charge fails, the retry system takes over — see Failed Payments & Retry Settings.

Every order is tagged in Shopify: Ego First Order on the initial purchase, Ego Recurring Order on renewals. Use these tags to filter orders, build reports, or trigger Shopify Flow automations.