Gift Campaigns·3 min read
Eligibility Rules & Customer Targeting
Every sub-condition explained, with example setups for the common scenarios.
Which products count
First, decide what the qualifying purchase applies to: All products, Collections, Product tags, or Specific products. This controls which items move the customer toward the reward.
Sub-conditions — who gets the offer
Then click Add sub condition to narrow the audience. Available conditions:
| Condition | What it checks |
|---|---|
| New customer | First-time vs. returning buyers. |
| Customer's order history | Total spent overall, spent on the last order, or number of orders placed. Also lets you limit the number of uses per customer. |
| Customer location | Selected countries — or exclude customers from selected locations. |
| Customer tags | Match Shopify customer tags; can exclude by tag, and treat logged-out visitors as having no tags. |
| Customer's status | Logged in / logged out. |
| Product price | Only items above/below a price qualify. |
| Subscription products | Only subscription or only one-time purchases. |
| Specific link address | The offer activates only for visitors arriving via a special shareable link (e.g. ?summersale2024) that the editor generates for you. |
| Markets | Selected Shopify Markets. |
Ready-made recipes
- Welcome gift: New customer + cart value ≥ $50 → free sample. Converts first-timers without giving margin to regulars.
- VIP reward: Customer tags contains
vip→ gift at any spend. Pair with a Shopify segment that auto-tags your best customers. - Email-exclusive: Specific link address → share the link only in your newsletter; visitors from anywhere else don't see the offer.
- Geo promo: Customer location = your domestic market → free-shipping milestone (international shipping costs stay protected).
When testing targeted campaigns yourself, remember you're usually a logged-in, returning customer — use an incognito window to see what a new visitor sees.
Still need help?
Our support team is available 24/7. Contact support →