Ego Free Gift logoEgo Free Gift/Gift Campaigns
Gift Campaigns·2 min read

Gift Claim Behavior

Auto-add vs. let-them-choose, gift limits, and keeping carts honest with Works in reverse.

The two claim modes

ModeWhat the customer experiencesUse when
Automatically add products to cartThe moment they qualify, all gift items appear in the cart at the discounted price, with a notification toast.The gift has no variants (one tote bag, one sample sachet). Zero friction.
Give customers a choice of products to addA "Congratulations!" pop-up opens on the cart page and they pick their gift — including the variant (size, color).Gifts with variants, or when choosing between several gifts is part of the fun.

In choice mode you can also limit the total gifts added — e.g. the customer qualifies for 3 gift options but may add only 1.

Works in reverse — keep carts honest

Enable Works in reverse (advanced settings) and the app removes gift items automatically when the customer no longer qualifies — e.g. they remove products and fall below the threshold.

We recommend keeping this on for every campaign. Without it, a shopper can qualify, receive the gift, empty the rest of the cart, and check out with only the free item.

Tell the customer what just happened

A silent gift confuses shoppers ("what is this item in my cart?"). Pair the claim mode with display surfaces in Step 2:

  • Auto-add → enable the Notification toast ("You've unlocked free gifts!").
  • Choice mode → the Pop-up is the picker itself; customize its title/subtitle.
  • Either → the announcement bar or product page widget before qualification, so the reward drives behavior before checkout.

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