Analytics & Integrations·3 min read
Understanding Survey Analytics
Every metric defined, per-question charts, and how to read the numbers.
The Analytics page
Open Analytics, pick a survey via Select survey, and choose a date range: Today, Last 3 / 7 / 14 / 30 days. The Dashboard also shows store-wide totals, your most-answered surveys, and the latest responses at a glance.
Metrics explained
| Metric | Meaning | What a bad number tells you |
|---|---|---|
| Total impressions | How many times the survey was displayed. | Low → targeting too narrow, or channel/embed off. |
| Response rate | Share of impressions where the customer started answering. | Low → first question or placement isn't compelling; try a reward or a better opening question. |
| Completion rate | Share of impressions that ended in a completed survey. | High responses but low completions → survey too long; cut questions. |
| Survey reach | Distinct visitors who saw the survey (unique people, not views). | — |
| Close survey | How many times (and what share) the survey was dismissed. | High → placement or timing feels intrusive; add a delay or move the position. |
| Average completion time | Average time from first interaction to completion. | Long → questions are hard to parse; simplify wording. |
Per-question charts
Below the metrics, every question gets its own breakdown:
- Choice, rating, and NPS questions — switch between Bar, Pie, and Table views, with counts and percentages per option. Star Rating buckets 1–5, NPS buckets 0–10, and rating questions also show an average score.
- Slider — a Line chart of the value distribution.
- Like/Dislike — a grouped bar of likes vs. dislikes per option.
- Ranked Choice — average rank per option plus the full rank distribution.
- Text, email, date, and number questions — a searchable, paginated table of raw answers.
Data freshness
Individual responses appear in the Responses browser immediately. Aggregated analytics refresh every few minutes, and late-arriving events are back-filled for up to two days — so very recent numbers can shift slightly before settling. Don't compare today's partial numbers against a full past week.
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