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Channels & Targeting·2 min read

Thank You & Order Status Page Surveys

The highest-converting survey placement — how it works and how to use it well.

Why survey after checkout?

The Thank you page is the single best place to ask "How did you hear about us?": the customer just completed a purchase, is still engaged, and self-reported attribution collected here is far more reliable than analytics guesswork (which loses signal to ad blockers and cross-device journeys). Post-purchase surveys routinely see the highest completion rates of any channel — often several times the on-site widget.

How it works

The Order Status/Thankyou page channel renders your survey through a Shopify checkout extension — no theme code, no app embed needed. Configure where it appears:

  • Thank you page — immediately after checkout. Best response rates; ask your most important question here.
  • Order status page — the page customers revisit from order-confirmation emails. Reaches them again later, closer to delivery.
  • Or both.

This channel is enabled by default on new surveys.

Targeting by customer type

Post-purchase surveys support the full customer targeting. The classic split:

  • Survey A → New customers: "How did you find us?" (attribution).
  • Survey B → Return customers: "What brought you back?" (retention insight).

Each customer sees exactly one relevant survey instead of a generic one. See Targeting Rules for all conditions.

Keep it to 1–3 questions — the customer is on their way out. The prebuilt Post-purchase survey template is a solid starting point; trim it rather than extend it.

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