Channels & Targeting·2 min read
Survey Channels Overview
The six ways a survey reaches customers — and how to choose.
The six channels
One survey can publish to any combination of six channels; each keeps its own targeting, timing, and styling, and all responses land in the same analytics:
| Channel | Where it appears | Default | Needs app embed? |
|---|---|---|---|
| Order Status/Thankyou page | Right after checkout — Thank you and/or Order status page. | Enabled | No |
| Onsite Survey | A widget on storefront pages you choose. | Enabled | Yes |
| Exit Intent | A widget when a visitor is about to leave. | Off | Yes |
| Standalone Page | A hosted page with a shareable link. | Off | No |
| Sent automatically after an order event. | Off | No | |
| Embed Survey | A code snippet you paste into your theme. | Off | No |
Which channel for which job
- Marketing attribution, checkout feedback → Thank you page. The customer just bought — response rates here beat every other channel by a wide margin.
- Website experience, conversion blockers → Onsite widget (browsing feedback) or Exit Intent (why they're leaving).
- Product feedback after delivery → Email, triggered on Order fulfilled with a few days' delay so the product has arrived.
- Social media, newsletters, QR codes, support follow-ups → Standalone Page link — works anywhere you can paste a URL.
- A survey inside a specific page section → Embed Survey.
Start with one channel per survey. If you enable several, review the targeting on each so the same customer isn't asked twice in two places.
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