How to Set Up App Promotion
Learn how to set up app promotions to engage customers and increase conversions. Configure promotional banners, popups, and campaigns to showcase offers directly in your mobile app.
Overview
App Promotion helps you encourage storefront visitors and existing customers to download your mobile app.
You can promote your app across different stages of the customer journey, including:
While customers browse your storefront.
Inside your storefront content or footer.
After customers complete checkout.
On the Thank You page.
Inside the mobile app after customers have used it.
Available promotion options include:
App Install Bar
Storefront App Download
Custom Install Popup
Footer Download CTA Block
Post-Checkout Download Block
App Install CTA on Thank You Page
In-App Review Prompt
Before you begin
Before enabling an app promotion, make sure:
Your mobile app has been published or is ready for customers to download.
The promotion message accurately describes the benefits of downloading your app.
You have access to the Shopify Theme Editor if the promotion requires an app block.
Important: Avoid displaying public download buttons before your app is available on the selected app marketplace. Customers may otherwise be directed to an unavailable or incomplete app listing.
How to access App Promotion
From your Shopify Admin, open Ego Mobile Builder.
Go to Settings.
Select App Promotion.
Choose the promotion feature you want to enable or configure.
App Install Bar
What is the App Install Bar?
The App Install Bar displays a persistent app download call-to-action while customers browse your storefront on a mobile device.
It provides a visible reminder without covering the main storefront content.
When should you use it?
Use the App Install Bar when you want to:
Promote your app to mobile storefront visitors.
Keep the app download CTA visible while customers browse.
Use a simple promotion that does not require a large content block or popup.
Set up the App Install Bar
Go to Settings → App Promotion.
Find App Install Bar.
Turn on the toggle.
Save your changes if a Save button is displayed.
Open your storefront on a mobile device and confirm that the install bar appears.
Storefront App Download
What is Storefront App Download?
Storefront App Download lets you add a dedicated app promotion section to your Shopify storefront.
The block can include:
An image
A background style
A title
A description
App Store and Google Play download buttons
When should you use it?
Use this feature when you want to create a branded app promotion section on your home page or another storefront page.
It is suitable for stores that want to explain the benefits of their mobile app without interrupting the shopping experience.
Configure the content
From App Promotion, open Storefront App Download.
Enable the feature.
Upload an image representing your mobile app or app benefits.
Select a solid or gradient background.
Enter a short title.
Add a description explaining why customers should download the app.
Select the platforms you want to display:
iOS
Android
Both platforms
Save the configuration.
Custom Install Popup
What is Custom Install Popup?
Custom Install Popup displays a prominent popup encouraging storefront visitors to download your mobile app.
When should you use it?
Use the popup when app installation is an important campaign objective and you want the promotion to receive more attention.
Avoid using it together with other intrusive storefront popups unless their timing and visibility are carefully controlled.
Enable the popup
Go to Settings → App Promotion.
Open Custom Install Popup.
Enable the feature.
Add the related UI block to your Shopify theme.
Return to Ego Mobile Builder to configure the popup content.
Important: Both steps may be required. Enabling the feature without adding its Shopify theme block may prevent the popup from appearing.
Choose the popup position
Select where the popup should appear:
Left Bottom
Center
Right Bottom
Use Center for the strongest visual emphasis. Use a bottom position when you want the popup to be less disruptive.
Customize the popup
Configure the following content:
Upload image
Upload an image that supports the promotion message.
Recommended image examples include:
App interface preview
Product promotion
App icon
App-only benefit illustration
Title
Add a short and clear headline.
Footer Download CTA Block
What is Footer Download CTA Block?
Footer Download CTA Block adds a download call-to-action to your Shopify storefront footer.
Because the footer appears across many storefront pages, this option provides consistent app visibility without interrupting customers while they browse.
When should you use it?
Use the footer CTA when you want:
Long-term app promotion.
A stable placement across the storefront.
A less intrusive alternative to a popup.
Customers to find the app download link whenever they reach the footer.
Set up the footer CTA
Open Footer Download CTA Block.
Enable the feature.
Configure its title, description, image or marketplace buttons, depending on the available settings.
Save your changes.
Open the Shopify Theme Editor.
Navigate to the Footer section.
Add the related Ego Mobile Builder app block.
Move it to the preferred footer position.
Save the theme.
Post-Checkout Download Block
What is Post-Checkout Download Block?
Post-Checkout Download Block promotes your mobile app on the order status page after a customer completes checkout.
Customers at this stage have already purchased from your store and may be more interested in downloading the app for:
Future purchases
Order updates
App-only offers
Faster access to your store
Reorder convenience
When should you use it?
Use this placement when you want to convert recent buyers into mobile app users.
Enable the block
Go to Settings → App Promotion.
Find Post-Checkout Download Block.
Turn on the toggle.
Save your changes if required.
Complete a test order and review the order status page.
App Install CTA on Thank You Page
What is App Install CTA on Thank You Page?
App Install CTA on Thank You Page displays an app download call-to-action immediately after a customer completes an order.
This placement helps convert customers who already know and trust your store into app users.
Enable the CTA
Go to Settings → App Promotion.
Find App Install CTA on Thank You Page.
Turn on the toggle.
Save the change if required.
Place a test order and check the Thank You page.
In-App Review Prompt
What is In-App Review Prompt?
In-App Review Prompt asks mobile app users to leave a review on the App Store or Google Play.
Positive reviews can help:
Build trust with potential users.
Improve your app marketplace presence.
Provide feedback about the app experience.
Support app discovery.
Before enabling the prompt
Enable this feature only when:
Your app is live.
The App Store or Google Play listing is available.
Customers have had enough time to experience the app.
Important launch issues have been resolved.
Avoid asking for a review immediately after the first app open or before users have completed a meaningful action.
Enable the review prompt
Go to Settings → App Promotion.
Find In-App Review Prompt.
Turn on the toggle.
Save the change if required.
Test the prompt in the mobile app.
Verify your promotion
After enabling a promotion, check the customer-facing experience.
Confirm that:
The promotion appears in the expected location.
The content is readable on mobile.
The image loads correctly.
The selected App Store or Google Play buttons appear.
Each download button opens the correct app listing.
The promotion does not overlap another popup, banner or storefront component.
The Shopify theme and Ego Mobile Builder settings have both been saved.
Use a private or incognito browser when testing to reduce the effect of cached storefront content.
Troubleshooting
The promotion does not appear
Check that:
The feature is enabled in Ego Mobile Builder.
Your changes have been saved.
The required app block has been added to the Shopify theme.
The Shopify theme changes have also been saved.
You are viewing the correct published theme.
The promotion supports the device or page you are testing.
Your app marketplace links are available.
The promotion appears in the wrong position
For configurable placements:
Reopen the promotion settings.
Review the selected position.
Check the app block position in the Shopify Theme Editor.
Confirm that another theme element is not affecting the layout.
The storefront looks different from the preview
The final appearance may be affected by:
Shopify theme fonts
Theme colors
Container width
Section spacing
Desktop and mobile breakpoints
Custom theme code
Test the promotion in the published theme and adjust the content if necessary.
The app block is not available in Theme Editor
Check that:
Ego Mobile Builder is installed on the store.
The related feature has been enabled.
You are adding an App block or App section, depending on the theme.
Your Shopify theme supports app blocks in the selected location.
Important notes
App Promotion does not publish your mobile app to the App Store or Google Play.
Promotion features only direct customers to the app marketplace links you have configured.
Some placements only require enabling a toggle.
Other placements require both configuration in Ego Mobile Builder and an app block in the Shopify Theme Editor.
Avoid displaying download CTAs before the mobile app is publicly available.
Test each promotion after making changes to your Shopify theme.
Avoid enabling multiple intrusive placements that appear at the same time.
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