Bring Your App to Your Users' Attention

Overview

Our platform offers several promotion methods that allow you to showcase your app across different touchpoints in your store. These tools are designed to help you maximize visibility with minimal setup effort.

Promoting your mobile app effectively is key to increasing installs and engaging your customers. We provide multiple built-in tools to help you bring your app directly to users at the right moments.

How it works

Follow these steps to manage and optimize your app promotion:

1. Access the Ego Mobile Builder

1. Navigate to Settings

1. Enable or customize the features you want to use

3.1. Quick enable promotions (no setup required)

• These features are pre-configured and ready to use
• Simply toggle Enable to activate

Example: App Install Bar

3.2. Customizable promotions (require setup)

• These features require content or display rule configuration
• You can edit text, images, timing, and targeting conditions

Example: Footer Download CTA Block

1. Setting & click Save to apply changes

Available promotion methods

You can leverage multiple channels to promote your app:

• In-app Review Prompt
• Footer Download CTA Block
• Storefront App Download
• App Install Bar
• Post-Checkout Download Block
• App Install CTA on Thank You Page
• Custom Install Popup
• Smart banners
• In-app messages
• Embedded promotional sections in your storefront

Recommended

To get the best initial results:

• Keep the Download Popup enabled to capture new visitors
• Use at least 2 promotion methods simultaneously
• Ensure your messaging is consistent across all touchpoints

Tip for better performance

Improve conversion rates with these tips:

• Use strong and clear call-to-action (e.g., Download now, Get the app)
• Highlight key benefits such as exclusive deals or faster checkout
• Control display frequency to avoid overwhelming users

Best Practices

For long-term effectiveness:

• Regularly test and optimize different promotion formats
• Track user engagement and adjust your strategy accordingly
• Keep your app store links updated and functional
• Align promotions with campaigns, sales, or special events

Note

The Download Popup is already activated for you. You can preview how it appears to users and customize its content or display conditions anytime in the settings.