Surveys·4 min read

Question Types & Settings

Add questions to your survey, choose the right type, and set up each question.

Add a question

  1. In the survey builder, open the Question tab

  2. Click Add content below the question list

  3. Hover over a question type to see an example in the center of the screen, then click it to add it to your survey

After adding a question, click it in the list to edit its text, answers and settings. To change the type of an existing question, use the dropdown at the top of its settings panel

Choose the question type

Group

Types

Use them to…

Choice

Single Choice, Multiple Choice, Binary Choice, Dropdown, Button List, Image Choice, Consent, Like/Dislike

Let customers pick from answers you set — for example "How did you hear about us?"

Rating & Ranking

NPS, Star Rating, Ranked Choice, Slider

Measure satisfaction, loyalty or preferences on a scale.

Text

Single-line Answer, Multi-line Answer, Number, Date

Collect open answers, numbers or dates.

Contact info

Email, Phone Number, Address, Website

Collect contact details, for example to follow up or send a discount code.

Page

Statement, Promo Code

Show text without a question, or show a discount code. See Reward Customers with Discount Codes.

End screen - the screen customers see after the last question. Click Add content under End screen to choose Thank You (a thank-you message) or Redirect To URL (send customers to another page).

The Welcome Screen is not in the Add content menu. Turn it on or off with its toggle at the top of the Questions tab.

Tip: Choice and rating questions are quicker to answer and show as charts in Analytics. Start with them and end with one optional text question.

Set up the queston

Click a question in the Questions tab. Its settings open in the panel on the right.

[Image: Settings panel of a question (ảnh 20)]

Every question has a Heading, an optional Description and an optional Image. Other fields depend on the type:

Question type

Extra fields

Single Choice, Multiple Choice, Dropdown, Button List, Ranked Choice

Answer(s) — add, edit, reorder or remove answers.

Image Choice

Answer(s), with Upload Image for each answer.

Like/Dislike

Answer(s) — the items customers rate with a thumbs up or thumbs down.

Binary Choice

Two answers (Yes / No). You can change their text only.

Consent

One answer — the text customers tick to agree.

Star Rating

Values range (number of stars), Icon, ratingText (text shown after rating).

NPS

Values range, Left / Center / Right label.

Slider

Left / Right (lowest and highest value), Increments, Start position, Left / Center / Right label.

Single-line Answer, Multi-line Answer

Placeholder, Max characters.

Number, Email, Website

Placeholder.

Phone Number

Phone code — let customers choose their country code.

Address

No extra fields. Customers fill in street, city, state, ZIP code and country.

Date

Date format, minimum and maximum date, Format display.

Statement

Button text.

Promo Code

Discount code, Button, Send email.

Use the advance settings

Under Advance settings, turn on the options you need. The options depend on the question type.

Setting

What it does

Available for

Required

Customers must answer to continue.

All types except Statement and Promo Code

Randomize

Shuffles the answer order for each customer.

Single Choice, Multiple Choice, Dropdown, Button List, Image Choice, Ranked Choice, Like/Dislike

Alphabetical order

Sorts answers from A to Z.

Dropdown

"Other" option

Adds an Other answer customers can type in.

Single Choice, Multiple Choice, Dropdown, Button List

Show label

Shows the answer text below each image.

Image Choice

Multiple selection

Lets customers pick more than one answer.

Button List, Image Choice

Change layout

Changes how answers are arranged, for example two images per row instead of three.

Single Choice, Multiple Choice, Button List, Image Choice

Tips:

  • Turn on Required only for questions you really need - it can lower completion rates.

  • Use Randomize for questions like "How did you hear about us?" so customers don't just pick the first answer.

  • Check the preview on desktop and mobile after each change.

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