Question Types Reference
Every question type, its options, and which to pick for each job.
Picking the right type
The question picker groups content into five families. Rule of thumb: closed questions (choice, rating) get more answers and chart automatically; open text gets richer insight but fewer responses. Lead with closed questions, end with one optional open question.
Choice questions
| Type | Best for |
|---|---|
| Single Choice | Pick exactly one option — attribution, preferences. The workhorse. |
| Multiple Choice | Pick several options ("Which features do you use?"). |
| Binary Choice | Simple Yes/No decisions. |
| Dropdown | Long option lists (countries, 10+ choices) without cluttering the widget. |
| Button List | Options as tappable buttons; layouts: Vertical, 2 Columns, 3 Columns. Great on mobile. |
| Image Choice | Visual options with images (pick a style, a colorway); same layout options. |
| Consent | Explicit opt-in (marketing consent, terms). |
| Like/Dislike | Thumbs-up / thumbs-down verdicts per item. |
Rating & Ranking
| Type | Scale & options |
|---|---|
| NPS | 0–10 "how likely are you to recommend us". Analytics show the full score distribution and average. Add a follow-up "why?" via branching logic for low scores. |
| Star Rating | 1–5 stars by default; optional labels for the left / center / right of the scale ("Poor" … "Excellent"). |
| Ranked Choice | Customers order options by preference; analytics show each option's average rank. |
| Slider | Numeric slider, 1–100 by default, with configurable min, max, step increments (default 5), and starting position (left / center / right). |
Contact Info
Email, Phone Number (with an optional country-code selector), Address, and Website collect structured contact details. Use Email together with the Promo Code question to trade a discount for a subscriber (see Reward Customers with Discount Codes).
Text questions
Single-line Answer and Multi-line Answer collect free text — set a placeholder and a max-character limit. Number accepts numeric input only. Date shows a date picker with a configurable format (default DD/MM/YYYY) and optional minimum/maximum dates.
Special pages
- Welcome Screen — an intro page before the first question; use it on longer link/email surveys to set expectations ("2 minutes, 5 questions").
- Statement — a text-only page for context or instructions, no answer required.
- Promo Code — shows a discount code as a reward; see Reward Customers with Discount Codes.
- Thank You — the closing screen after submission.
- Redirect To URL — ends the survey by sending the customer to any URL (a collection page, a review platform…).
- End Screen — a final screen variant to close the survey.
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